The Pandemic Kicked Tech Adoption into High Gear.
The COVID-19 pandemic had a major impact on the way consumers interact, especially online. Working, learning and connecting from home became the norm as people around the world sheltered in place. Unsurprisingly, that led to the increased adoption of smart products that help us connect to each other. And it turns out that, once consumers adopt a smart product, they have a much more positive outlook on smart technology overall.
The increased familiarity with connected technology that was driven by COVID-19 has opened up new market segments that were lagging in adoption pre-pandemic and laid the foundation for consumers to expand into new smart product categories they hadn't considered before. At Assurant, we're using these insights to help you win business and connect to consumers around the world.