In today’s changing automotive industry, dealers need to operate at peak capacity in order to maximize their performance and profitability. But as any manager can tell you, being at your best takes more than redoubling your efforts. It requires a deep understanding of where your performance is today and what your true potential actually is. It also means knowing your actual challenges and opportunities down to an individual contributor level. That's why a thorough dealership performance evaluation is so important. A comprehensive assessment like the one we conduct at Assurant leverages deep data and proven industry expertise to give you a highly detailed and targeted plan for significant gains in performance and profit.
Assurant Business Development Analysis
Drive dealership growth with a comprehensive performance assessment
Regular checkups: keep your performance healthy
Performance evaluations are beneficial in any season, helping to maximize revenue even when times are good. After all, who wants to leave money on the table? But they're especially helpful for dealers facing changes in market approach, acquisitions, personnel shifts, employee turnover and business restructuring. That's why Assurant conducts evaluations on a periodic basis — in good times and difficult — to help ensure our partners are always at peak performance. This is unusual in an industry where many F&I partners treat performance evaluations as a costly tool of last resort only to be used in emergencies.
The challenge: get a clear picture of performance
Conducting a successful performance evaluation can be likened to "painting a picture" of how a dealership is currently performing against potential profitability. But historically, getting that picture right hasn’t been easy. That's because traditional evaluations can be intimidating and disruptive for staff. Imagine a team of efficiency experts descending on the dealership all at once to question unprepared employees about their performance. This can have a chilling effect and result in flawed data from staff trying to portray themselves and their processes in the best possible light.
A better way: the Assurant Business Development Analysis
Assurant's performance evaluation is different. We leverage technology to proactively engage in preliminary fact-finding with employees before interviewing even begins. And we work with dealer staff to reassure them that this is about seeking opportunities for improvement — not finding fault. This helps us get more accurate answers upfront. And it also helps us to craft a more focused interview strategy so we can ask the right questions, engage your team, and set the stage for potential improvement. By being less intrusive and putting technology to work, we're able to more accurately spot opportunities to increase product penetration and PVR later on.
The endgame: A high-impact plan for performance
While critical, gauging your potential performance is only step one. We follow up on the analysis by building a highly targeted and actionable plan to increase performance, right down to individual employees and revenue targets. Our support is ongoing and hands-on, and our people work by your side to help you achieve every goal over time. Ensuring your team has a clear understanding of process and goals. So they can practice and fine-tune their skills, commit to building more value, and achieve a culture of improved product penetration, higher PVR and overall customer loyalty and profitability.
Talk to an expert and see how the Assurant Business Development Analysis can help drive more performance and profit at your business.
