Dealership Sales Training

The Automotive Training Academy

Dealership Sales Training

Today, automotive customers want a new kind of buying experience with online convenience, one-on-one customization and lighting fast response times. To compete, you need transformative dealership sales tactics that can help your team keep up in a changing world and achieve tight collaboration between your sales and F&I teams. The Automotive Training Academy by Assurant gives your managers the tools they need to recruit, train and develop a highly effective and flexible sales team. And we help you create a strategy that seamlessly transitions customers from online to off. The result is a modern, expedited buying experience for your customers and optimized PVR and performance for your business.   

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In-Person Classes

Sales Evaluation

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Online Training

In-Person Class Offerings & Overview

Using an interactive teaching method, we’ll apply group discussions, roleplay, and performance evaluations to ensure each employee's thorough understanding and competency. These practice sessions simulate real-world experiences and model the skills necessary to increase an employee's grasp of customer-centered selling. And, since our training is designed to have an immediate impact in your sales department, you can look forward to better revenue today and down the road. 

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EV Sales Professional's Blueprint

The demand for EVs is growing every day and sales professionals need to be prepared to work not only with this new type of customer but also with this new type of vehicle. New in 2023, the EV Sales Professional's Blueprint course provides the knowledge and tools needed to master EVs and provide a clear and confident presentation to any customer.  

Sales Professional's Blueprint

A hands-on, in-dealership course where sales professionals develop the skills necessary to meet the demands of today’s customers by focusing on developing a transparent, personalized, and fast buying experience.


Attendees will develop the skills and knowledge to:

  • Identify who today’s customers are and their expectations
  • Create a seamless transition from online to offline with less friction and pain points
  • Pinpoint areas in the sales process where you can shorten transaction times, increase your CSI, and maximize gross profit opportunities
  • Recognize where the customer is in their buying journey & how to assist
  • How to tip the price value scale to improve the customer experience and CSI scores

Who should attend:

Sales professionals of all experience levels

Sales Manager’s Blueprint

A course for sales managers to develop a greater understanding of current customer buying expectations & how to mentor sales professionals for maximum performance & improved retention rates.


Attendees will develop the skills and knowledge to:

  • Effectively recruit and select new dealership personnel
  • Determine the best candidates through behavioral interviewing
  • Manage and train a high-performing sales team
  • Improve negotiation skills with modern techniques
  • Master inventory management
  • Lead build-a-deal meetings with dealership personnel


Who should attend:

Sales managers of all experience levels

Our Sales Evaluation Process

Discover missed opportunities for increased revenue and CSI scores through a comprehensive, in-store assessment of all dealership operations by a tenured Automotive Training Academy trainer.

The detailed assessment includes

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Deal audit - completed over the previous 90 days

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Meet and interview sales staff and provide documented feedback 

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Showroom floor and dealership audit

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Gross profit opportunity review
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Prescriptive training recommendations with short and long term goals
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Full profit analysis with projected dealership impact
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Online Dealership Sales Training

Time is precious, and every minute a top producer is away from the dealership could be costly. To accommodate your needs and provide your team with vital knowledge and expertise needed to succeed, we offer online sales training courses, as well as F&I and leadership development courses, through the ATA On-Demand learning platform. Like our in-person training, our online courses are designed to be highly interactive and deliver immediate impact to your dealership.

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